Viral Content for Business Is Not Always a Money Printer 🖨️

Most of my marketing happens on X (Twitter), and the funny thing is - they pay me for free marketing.

When you have on X:

• 500 verified followers
• 5M impressions
• and you have Premium

They start paying you for views.

Now imagine how absurd it would be for me to pay for something like Google Ads, when on X:

• I promote my product for free
• X is happy and pays me for that

Sadly, I didn’t manage to reach the goal.

I was 65% there with 3.2M views.

Was viral content worth it? No.

After that viral post, my engagement rate dropped to 0.5%, and in the next month everything kept going down. At some point I even thought I got shadowbanned.

Another risk of viral content is that your audience grows - but are these people from your niche? No.

Another example is from my viral post on X, it bring me 200% more visits on my page, but those people are only interested what I’m building and probability there is one customer is I guess 1%.

If you don’t target your product to right audience you will not have sales.

So, among all these impressions, you get random people and bots, so it didn’t translate to product visits or purchases.

So what’s the point?

If viral content hits - cool.

But don’t build your business plan on it.

It’s unpredictable, and often useless when it comes to real conversions. Better to focus on slow, boring, consistent growth with people who actually care about your product.