How I got 5 more CUSTOMERS using analytics 💰
Used to I just ship features and hope for the best. No tracking, no analytics, just vibes-based product development.
That got me 2 customers. Then I started actually looking at data and went to 7.
What I track now:
User behavior:
- What buttons people actually click
- Where they drop off
- How long they stay on each page
- Mobile vs desktop usage patterns
Traffic sources with UTM links:
- Reddit posts (utm_source=reddit)
- X posts (utm_source=x)
- Product Hunt (utm_source=ph)
The eye-opening stuff:
- Peak usage after viral social media posts
- Mobile traffic way higher than expected (70%)
- That Figma feature everyone wanted? Nobody uses it
Biggest problem:Â My "How it works" section sucked. People were confused, so they kept clicking FAQ trying to figure out what my product does.
Fixed it to actually explain the product clearly. FAQ clicks dropped overnight and signups went up.
The UTM game changer:
Adding UTM parameters to all my links was huge. Now I know:
- Which Reddit posts actually convert vs just get upvotes
- If that Product Hunt launch was worth the effort
- Where my actual paying customers come from
Turns out most of my customers come from organic Reddit comments, not the posts I spend hours crafting.
Simple setup I use:
- Umami for Pages.Report analytics
- Free online UTM builders for tracking campaigns
- Basic spreadsheet to note which content works
The reality check:
Data doesn't lie (maybe sometimes). My assumptions about users were completely wrong:
- What features actually matter
- Which marketing channels work
- When people use the product
- How they navigate the site
Started treating my SaaS like a real business instead of just "build and pray."
The difference between guessing and knowing is everything. Now when I build something, I can see if it actually helps users or if I'm just wasting time.
My product:Â Pages.Report
Following the journey:Â @code_luk on X