Finding Your AHA Moment: Why Simple Beats Complex 💡

today about the so-called "AHA" moment when a user saw the most important value of the product.

In terms of data analysis, I'm so-so - maybe I know some analytical techniques, but I completely can't handle analytics dashboards that are overloaded and have way too many metrics.

One of the more popular ones among developers is PostHog, which for a noob like me is like using a cannon to hunt mosquitoes.

My AHA moment was simple -> a few clicks to see personalized profile of user session with simple list of events he hit

I found the repo, which has 26k stars on GitHub, documentation I understood in 5 minutes, and a simple dashboard. This was super important for me because I was looking for something that would let me easily track individual sessions on my site and how users moved around the app.

Yes, you can do this in PostHog too - each session has an ID, but it wasn't simple enough for me to find and do it in 3 minutes.

In this product, my "AHA" moment was when I got hit with a simple view that looked like a user profile:

1. profile on the left

2. their data on the right

My site doesn't have much traffic, but even with a small sample I can see how long this user stayed on the page and what they clicked.

Based on this data, I've already implemented several fixes that I hope will increase conversions.

Build your SaaS in a way that makes users instantly hit that AHA moment.

Wish me luck.